Build Scalable Sales Engines.
Drive Predictable Growth.

We help early-stage, fast-growing B2B organizations build scalable, repeatable sales processes and engines that drive predictable, sustainable growth.

Let's Talk About Your Sales Strategy

Services That Scale Your Sales

We specialize in building a sales infrastructure that turns fast-growing B2B companies into predictable revenue engines.

Sales Transition Strategy

Whether transitioning from founder-led sales or scaling an existing team, we design systematic approaches that maintain momentum while building repeatable processes.

GTM Planning

Develop go-to-market strategies that align sales, marketing, and product teams around a unified approach to customer acquisition and retention.

Sales Playbook Creation

Document your winning sales process with detailed playbooks that ensure consistency, enable rapid onboarding, and maintain quality as you scale your team.

Talent Acquisition & Onboarding

Build a repeatable hiring process for your first sales hire and beyond -- then get them productive fast with structured 15/30/45-day ramp programs that reduce time-to-revenue.

Tech Stack & RevOps

Optimize your sales technology to support efficient processes, accurate forecasting, and scalable operations -- without over-engineering or overspending.

Strategic Compensation Design

Design compensation structures that drive the right behaviors, attract top talent, and align with your growth objectives and cash flow requirements.

Resources & Insights

Deep expertise distilled into actionable frameworks you can implement immediately.

Featured resource

The Fractional Advantage

Why Founder-Led Companies Need a Sales Strategist

▶ Audio

Listen while you work — no slides required

▶ Video

Watch the full presentation with slides

Prefer to read? Download the white paper

The Make-or-Break Sales Hire

A comprehensive guide to making your first sales hire count, including interview frameworks, compensation models, and onboarding strategies that reduce the 70% failure rate.

Download White Paper

RevOps & Tech Stacks for Lean B2B Teams

How to build revenue operations that scale without bloat. The essential tools and processes that growing B2B companies actually need.

Download White Paper

Every B2B Company Needs a Sales Playbook…Period!

Why sales playbooks are non-negotiable for scaling B2B companies, plus a framework for building yours from scratch.

Download White Paper

Why BHL Strategy Group?

Fast-growing B2B companies often hit growth plateaus when their sales processes can't keep pace with demand. Great products and strong market fit aren't enough—you need scalable, repeatable sales engines that drive predictable growth.

That's our specialty. We build the sales infrastructure, processes, and talent frameworks that turn promising B2B technology and services companies into predictable revenue machines. From your first sales hire to optimizing existing teams, we know exactly what works at each stage of growth.

Our approach is practical, proven, and designed for the realities of fast-growing B2B companies. No theoretical frameworks—just real solutions that drive measurable results.

Brian Liebman - Founder & Principal

Brian Liebman

Founder & Principal

Results-driven sales executive with a 15+ year track record of building scalable revenue engines for high-growth B2B technology and services companies. Brian has helped dozens of organizations navigate the critical transition from startup to scale.

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What Our Clients Say

Real results from real clients who've transformed their sales organizations with our help.

David Garrison - CEO, Connect Networks

"Brian helped Connect Networks refine our early approach to sales. With decades of experience, I'd expected he'd have insight on process, tools, and goals. He did."

David Garrison CEO, Connect Networks
Juliana Hess - President & CEO, 4800 Partners

"Disciplined, sharp, and fast. Brian cuts through the noise, collaborates to find real solutions, and helps you scale sales efficiently without burning cash or time. He's the guy you want."

Juliana Hess President & CEO, 4800 Partners

Real Engagements. Real Results.

Every engagement is different. Here's what happens when the foundation is built right -- and what it costs when it isn't.

Cautionary Tale

The Expensive Mis-Hire: What Happens Without a Foundation

Series A B2B Company · $3M Revenue · Founder-led sales

A founder made their first VP of Sales hire before building any foundation. No playbook. No defined sales process. No documented ICP. The new VP spent the first three months trying to reverse-engineer what was working -- slowing momentum, missing deals, and burning runway. By month six, misalignment was obvious. The hire was out by month nine. The root cause wasn't the person. It was that no one had built the infrastructure they needed to succeed.

$270Kdirect comp paid out
$150Kpipeline lost while "assessing"
$1.2M+true cost incl. opportunity loss
9 mo.of lost sales momentum
Foundation First

The Right Hire: Foundation Built Before Day One

Series A B2B Company · $2.5M Revenue · Founder-led sales

Before hiring, this founder partnered with BHL to document the sales process, build a full playbook, design a 4-phase onboarding program, and structure compensation. The hire -- a senior AE with startup DNA -- walked in on day one with everything in place and a clear path to productivity. Within 6 months, they had closed significant new revenue and built out their first SDR and AE team.

$1.8Mnew revenue in year one
6 wksramp vs. 3-month average
150%increase in team productivity
8-personrevenue team within 18 months
From the BHL Playbook

From Chaos to Consistency: Building a Playbook That Scales

High-growth B2B Startup · Scaling sales team · No documented process

Day one as incoming VP of Sales, I asked for the sales playbook. Blank stares. What existed: scattered decks, conflicting guidance, sticky notes on desktops. Reps were closing deals but nobody knew why, and nothing was replicable. We spent six months building the foundation that should have been there from the start -- defined stages, ICP criteria, objection handling, and a coaching framework. The results were unambiguous.

+150%team productivity
17→35%close rate (vs. 22-24% benchmark)
+52%revenue growth in key verticals
6 wksrep ramp (down from 3 months)

How We Work

1

Assess

Deep dive into your current sales process, team, and growth objectives to identify gaps and opportunities.

2

Document

Codify your sales process with detailed playbooks, frameworks, and documentation that ensure consistency and enable scale.

3

Implement

Work alongside your team to implement changes, ensuring smooth transitions and minimal disruption to current operations.

4

Optimize

Monitor performance, gather feedback, and continuously refine processes to maximize efficiency and results.

See Our Process in Action

Get a detailed look at how we work

Example Project Timeline

Detailed roadmap with all deliverables, milestones, and phase breakdowns

Sales Methodology Deck

Presentation showing our proven 4-phase framework and client results

Client Results

Measurable impact across every engagement.

8 weeks

VP Hiring Timeline

(vs 4-6 months typical)

4 weeks

New Hire Ramp Time

(vs 2-3 months typical)

35%

Tech Stack cost savings

through refinement & negotiation

20+

Playbooks, Templates & Frameworks

(avg. per engagement)

15-20hrs

Founder Time Reclaimed

Weekly, once systems, hires & playbooks are implemented

24%

Revenue Growth

Average client acceleration with foundation-first approach

Common Questions

Quick answers to help you understand how we work

When is the right time to bring in a fractional sales strategist?

  • Spending 40%+ of your time on sales activities
  • Ready to transition from founder-led to repeatable sales
  • Planning to hire your first salesperson in 3-6 months
  • Secured funding & need to ramp sales quickly

How long do engagements typically last?

  • Months 1-2: Intensive foundation building (15-20 hrs/week)
  • Months 3-4: Implementation & optimization (15-20 hrs/week)
  • Months 5-6: Talent & scaling (8-12 hrs/week)
  • Optional: Ongoing advisory support (4-8 hrs/month)

What's included in a typical engagement?

  • Current state assessment
  • Hands-on implementation, not just consulting
  • All templates, frameworks, & documentation
  • Ongoing coaching & optimization support
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Ready to Scale Your Sales?

Let's discuss how we can help you build the sales engine your business needs to grow predictably.

Schedule a Strategy Call